This question has been asked quite a bit lately, so I thought it would be a fun subject to devote a post to! First, a super brief 'history lesson' for new readers! Rachel, Emma and I first started Red Velvet Art as a just-for-fun art collective in 2002. At the time we made a lot of dresses, clutch purses, reworked vintage pieces and jewelry to sell in the summer at music festivals. (here's just a TINY peek of our work from way back then....)
(designs by rachel and elsie circa 2002-2005)
Two years ago we started our online store and first local store. This past month we expanded/reopened locally at a much larger location. We're so thankful for how far we've come in the past nine years! It's been challenging, magical and a memory that we wouldn't trade for anything.
So, the question is... What's next for Red Velvet?
In January of 2011 we will be debuting an online store makeover. We are restyling the website and debuting a few brand new lines! The restyled online shop will feature new artwork and prints, a much larger vintage dress and accessories selection, a bridal shoppe and a new handmade hairpiece collection.♥
In the early spring we will be hosting our first ever Red Velvet intern. She's a talented fashion student and I can't wait to introduce her! She and I will be developing my first dress line (yes, I'm designing dresses and I cannot wait!) which will be sold exclusively at Red Velvet starting in March. Designing clothing is a huge passion in my life and I cannot tell you how excited I am to realize this dream and share it here. Beyond happy!
Those are our next two big goals and plans for Red Velvet. I'm incredibly grateful for your support and kindness here! Thanks for being a part of our dream come true. Love, Elsie
PS. i'm currently looking for someone who does metal work to collaborate on some jewelry ideas for Red Velvet. e-mail me if you're interested firstname.lastname@example.org XO.