The Pen Pal Dress is my favorite piece in the collection! It's made of velveteen and sateen striped Dior fabric (the black stripes feel velvety!). The stripes form a chevron pattern. It is incredibly flattering on an hour glass figure. The cute collar is a fun addition. ♥
The Spring Collection dresses will start going online at 6PM CST tonight. They should all be listed within the hour. Sizes/styles are limited, so take a peek during that time if you have your eye on something pretty! XO, elsie




This is freaking awesome! It would look stunning with a vintage chain belt or a funky leather one.
Posted by: MC | March 01, 2011 at 04:52 PM
My favorite as well!
Posted by: Leslie Venable | March 01, 2011 at 05:15 PM
so bummed i missed the release!! and my fav dress is gone!
:(
Posted by: melissa | March 01, 2011 at 06:35 PM
congrats on selling so many dresses already! you must be thrilled!!!!
love, polly :D
Posted by: the littlest polly | March 01, 2011 at 07:04 PM
ok, so some are not my size RIGHT NOW, but i vowed to buy the ones i like and hang them on my wall as motivation! Amazing! so proud of you!
Posted by: Diana | March 01, 2011 at 07:14 PM
The Kite Day Dress is gorgeous! I can't believe I missed it. Any chance you'll be restocking any of these soon? :)
Posted by: Patti | March 01, 2011 at 08:41 PM
Awww..I missed the Lemon Pie dress! I was busy doing homework ("darn you, homework!!!") and now it's all gone.:_( We're planning on adding a little one to our fam and this is what I would have worn to the baby shower. Boo-hoo. Hopefully you'll have something similar again in the store...and I'll set my alarm next time!
Posted by: Liz | March 01, 2011 at 09:23 PM
yes, this is my favorite! i spotted it in your cute video and was waiting and waiting to see it posted here. big congrats on your dresses!
Posted by: sara | March 01, 2011 at 09:35 PM
aww congratulations on your sold out dresses. I knew they would sell out within minutes, but alas I wasn't able to join in the fun - different time zones!
Posted by: kannika | March 01, 2011 at 10:07 PM
Congrats on the amazing dress line!! I had the lemon pie dress in my cart the minute it went up for sale and wasn't able to fill in my address fast enough, so bummed! Maybe next time :)
Posted by: lisa | March 02, 2011 at 12:39 AM
Nice and cute dresses=)
Posted by: Nina C. | March 02, 2011 at 12:49 AM
I love your styling! Great Blog.
❤ Lisa Ann
Check out my first blog give-a-way...
http://www.sugarcoatedstyle.com/2011/03/birthday-give-way.html
Posted by: Lisa Ann | March 02, 2011 at 01:32 AM
congrats elsie & team on creating such a unique line of quirky, nostalgic and beautiful dresses. i'm excited to get mine in the mail and equally excited for future lines.
xoxo
jl
Posted by: bloodmilk | March 02, 2011 at 01:49 AM
hey Elsie!
Totally unrelated to this post - but it would fit nicely in your "10 things I love" post =) Orla Kiely cars!
http://www.dieselcaronline.co.uk/wp-content/uploads/Citroen-DS3-Orla-Kiely.jpg
Love Katie x
Posted by: Katie | March 02, 2011 at 05:57 AM
That looks very flattering! Would be perfect for my figure! Love it.
Posted by: Sarah Jane | March 02, 2011 at 08:02 AM
I think this might be my favorite too! Or the vanilla lace dress. Or the piano lesson dress....or the lemon pie dress. What can I say? I'm torn:)
Posted by: alison | March 02, 2011 at 10:47 AM
Holding my breath that there will be re-stocks! I need the Record Store Jumper in my life!
Posted by: Laura | March 02, 2011 at 11:06 AM
How exciting! Congrats!
Posted by: Cassandra Marie | March 02, 2011 at 11:36 AM
^ Make sure you pay her a compliment so she doesn't delete your comment.
I'll try again:
$160 for a dress?? C'MON, PEOPLE. Stop being an Elsie sheep.
Posted by: Samantha | March 02, 2011 at 02:14 PM
These are so expensive... I wonder if they are good quality as well...they don't really look it. Ouch.
Posted by: Lorena | March 02, 2011 at 02:55 PM