UPDATE: The dresses are listed now! A few have already sold out or are close. We're beyond excited!! Thank you for your support!
Here are some F.A.Q.s....
Q: What time will the dresses be online?
A: We are going to list them at 6:00 PM CST on Thursday, September 1st. All of the dresses and ties will be online at exactly 6PM CST. If you have your heart set on a design, we recommend trying to be online during that time to snag one! We can't predict if items will sell out, but last season a few of the designs were gone within 30 minutes.
Q: How many dresses did you produce in each design?
A: There are ten designs that we produced. Some dresses have only 30 pieces (in three sizes) and some have more.
Q: What sizes are you offering?
A: This season we produced each piece in Small-Large, plus extended sizing in The First Date Dress and The Sewing Kit Dress. These two dresses are also available in 1X-3X. For more information about sizing, see the bottom of this post!
Q: What was your inspiration for the collection?
A: This collection was inspired by the mod 1960s and early 1970s. This past year I studied a lot about vintage Biba, that story was incredibly influential to me.
Q: Did you draw the pattern for the Sewing Kit Dress?
A: Yes! I drew it and had it screen printed onto the dress locally. I also designed the geometric pattern dress fabric with Mallory, our senior intern.
Q: Was everything made at your shop?
A: Yes. Every single piece was handmade at our studio inside the Red Velvet Shop. We call it our "factory." This season we worked with four interns on the collection (Mallory, Jamie, Chrissy and Renee), plus a part-time intern for accessories (Zachary) plus some last minute "emergancy" help from a talented seamstress who sells her work in our local shop (Missy). I'm so incredibly proud of our team! Everyone had a special part in this collection. We had a fun season together.
Q: After these dresses sell out, will you produce more of the same designs.
A: Unfortunately, no. As much as we would love to, we aren't continually producing designs at this time. After this season's pieces sell out we will start on the next season. That said, we do archive all our patterns, designs and prototypes because, well, you never know what the future holds...
Q: Are you going to ship internationally?
A: Of course! At Red Velvet we always ship worldwide. If you live outside of the US and haven't purchased from our new site yet, you'll be pleasantly surprised with the reasonable rates. We worked really hard to develop new shipping profiles this year. We also offer free shipping anywhere in the world for all orders over $200.
Q: When will you post the lookbook video?
A: Soon! Our videographer (who we ADORE!) just got married. It will be worth the wait, we promise!
Q: What is the price range for the collection?
A: The pricing starts at $40 for The Sketchbook Crop Top and goes up to $140 for The Sewing Kit Dress. Everything else is somewhere in between.
SIZING
This is the size chart that we use for our dress collection. All sizing is done in inches. Most of our dresses this season have open hips, so the bust measurement is the most important.
Extended Sizing: In addition to this we have three extended sizes available in this dress and this dress this season! Both these designs are tent dresses, meaning that they are open at the hips. To measure for these sizes, you should go by your bust measurement. These are the extended sizes... XL 39-41, 2X 42-44, 3X 45-47 (those measurements are for the bust in inches).
Sizing Notes: People have asked me how our dresses "run." I personally wear the same size as what I order from other brands online (most of the time). That said, I highly recommend measuring yourself and comparing your measurements to our size chart. That is the only real way to know your size. Everyone wears slightly different sizes depending on the store/brand, so trust the numbers!
How to measure yourself for dresses:
Bust: Use a sewing measuring tape to measure the fullest part of your bust (with bra on!).
Waist: Measure the smallest part of your natural waist line. This will probably be about one inch above your belly button.
Hips: Stand with your feet close together! Measure the fullest part of your hips.
Add a little extra? Once you have your measurements add an extra inch if you want your clothes to be comfortable and loose fitting. I, personally, always add an extra inch to the bust but not the rest since I like a fitted waist. This part is up to you and will determine how you want your clothing to fit.
If you have any other questions, feel free to ask them here in the comments (I will respond here in the comments!). XO, Elsie
PS. I can't thank you enough for the support, love and energy we've felt for the dress collection. It's so wonderful to experience such a warm response. Thank you!




How much is the Library Date dress?
Posted by: Hillary | August 31, 2011 at 11:32 PM
My husband and I adore The First Date Dress. Hopefully I can snag one in time. :)
♥ sécia
www.petiteinsanities.blogspot.com
Posted by: sécia | August 31, 2011 at 11:55 PM
I'm having myself a little swoon-fest over here. This collection is absolutely beautiful, Elsie. :)
Posted by: Abbey | August 31, 2011 at 11:56 PM
Well done RV team! Super awesome achievement, your second collection! Yay!
I love the first date dress! It is adorable!!
Ngaio May xx
Posted by: Ngaio May | September 01, 2011 at 12:02 AM
Hi Hillary, The Library Date Dress is $120. XO, Els
Posted by: elsie | September 01, 2011 at 12:02 AM
How much will the geometric pattern dress be? The pattern for the sewing kit dress is absolutely adorable as well! You are such a talented group of ladies who inspire me everyday.
Posted by: Meghan | September 01, 2011 at 12:26 AM
Congrats on a gorgeous line! I have my eye set on two of the dresses, but I'm curious - what it your return policy if a dress doesn't fit?
Posted by: Carrie Rosalind | September 01, 2011 at 12:27 AM
Hi Meghan, The geometric dress will be $110.
Carrie, you can read our return policy here... http://shopredvelvet.com/pages/return-policy
Thanks, everyone! XO.
Posted by: elsie | September 01, 2011 at 12:34 AM
I love all of these, congratulations- you're very inspiring!
Posted by: Hannah @ Smith+Scout | September 01, 2011 at 01:07 AM
Awesome! I was wondering what you're using for a bra on the velvet and flower shop dresses. I am big up top and it looks like you and Katie are also so i was wondering what you suggest...i don't know how i can show the beautiful back with no support in the front. Ideas? :D
Posted by: Danielleorama | September 01, 2011 at 01:08 AM
Danielle, The dress is pretty low all the girls were wearing it with a regular strapless bra (pushed down in the back a little). I have a low back strapless bra that I wore. Hope that helps! XO.
Posted by: elsie | September 01, 2011 at 01:35 AM
Oh no I will miss the dresses I will be getting married in a place with no internet and leave today before red velvet autumn going live I really really hope my favourite is left on Monday
Nicolette xo
Posted by: Nicolette Lafonseca | September 01, 2011 at 01:40 AM
I don't suppose I could get a green top early????
I missed the penpal dress in my size in spring I understand if you can't xo Nicolette
Posted by: Nicolette Lafonseca | September 01, 2011 at 01:57 AM
6 PM your time is 3 AM my time... looks like I will be up late tonight!
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Posted by: replica oakley sunglasses | September 01, 2011 at 02:20 AM
I'm from Australia and our sizings are different and we work with the metric system can you direct me to what sizing I need to choose?
Posted by: Adalita | September 01, 2011 at 03:05 AM
I am so excited for this new collection to be released! <3
Posted by: Mandy @ Miss Indie | September 01, 2011 at 03:24 AM
I'm in love with the sewing kit dress... 6:00 pm your time is uuuummm... 1:00 am my time... maybe I'll be able to make it (with two little ones it's hard to keep your eyes open once they're asleep...).
very exciting indeed!
Posted by: Sophia | September 01, 2011 at 05:04 AM
Go Red Velvet Go!!
Love that you the collection was so inspired by Biba - you've done that classic style true justice,
Funtime x
London vintage, lovely prices
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Posted by: Funtime Frocks Etc | September 01, 2011 at 05:09 AM
congratulations on your 2nd dress collection, Elsie! you're such an huge inspiration xx
Posted by: Ester | September 01, 2011 at 05:25 AM