A story about designing fabric...

Last year, Emma and I spent several months developing a fabric collection. We started out with pages full of sketches, dove deep into the design process and came up with around 20 designs in two color stories. We intended to pitch the collection for commercial use, but then life happened. We started a new, bigger dress collection (yay!) and got a book deal (double yay!) and six months later realized that our beloved fabric designs (and samples) were collecting dust. Since we no longer have the time (or desire) to bring these babies to the mass market we decided to just put them up in a Spoonflower shop for fun. We still love these prints and we wanted to share them with you. Our collection is a mix of floral, geometric and novelty prints. We have tons of sample fabrics in our studio, so we will be using them for DIY projects here on the blog in the coming season.

The dress above was sewn as a sample piece for our pitch. It's made from a pattern from our first dress collection. The pattern was developed by Mallory and it's still one of my favorites to this day! 

Here's a look at the two color stories! Which one is your favorite?

Here's a little clutch that we created with one of the geometric prints. 

A few words about Spoonflower: Spoonflower is an awesome fabric company that allows you to create fabrics with your own designs! Each design can be ordered in a huge variety of fabrics from quilting cotton, to canvas, to silk! You can even order a design as wallpaper or wall decals. As with most independent companies, Spoonflower is not cheap. Everything is printed to order. We used them to create our own full-color custom fabrics for past dress collections and our scarf collection. The prices in our Spoonflower shop are not marked up, but we do receive 10% of each sale as the designer. You can order small quantities, which is great for accenting craft projects. You can also see the size of the print (and reduce it to your taste) when ordering. We reduced some of our prints when ordering them, like the sewing machines because smaller prints are sometimes easier to craft with. If you plan to order a large quantity of anything we always recommend ordering a sample swatch first! Here's a link to the fabric options and prices + the spoonflower FAQ page.

We will share some DIY projects with our fabric designs in the coming weeks. I'm really looking forward to crafting with the wallpaper samples we ordered. We had a lot of fun working on these + I am glad that we finally get to release them, even if it's mostly just for fun! XO. elsie + emma

Comments

[E.M.]

Beautiful! I can't decide which one I like best!

http://larkandlace.blogspot.com

[Samantha]

Omg these are beautiful! You ladies are super talented. Would love to make scatter pillows with some of these- mixing b&w geometrics & florals is one of my fave pattern combinations.

[Sarah Rooftops]

How fun! I love, love, love the Cityscape one in particular.

[Design your life]

I love it! Geometric print is amazing, I really want this clutch :)
Love from Poland!

[April]

Oh i love this! I was on that website the other day eyeing some fabric for new couch pillows, so glad you guys posted this gives me more options and ideas for possible bedroom pillows too!

[Nini]

Beautiful! Thanks for sharing!
Merrily Merrily,

Nini
http://ninilopette.blogspot.com/

[jooleedoh]

Your prints are always gorgeous and eye-catching!

[Kylie]

Love the print with blue flowers! Check out my blog: http://thechicstreetblog.blogspot.com/

[Lauren]

Orange and turquoise were our wedding colors! Love the combo!

lodear.wordpress.com

[Emma Erickson]

I really like the orange, aqua and yellow geometric print. So pretty. Spoonflower is expensive, but awesome!!

[Magen]

you should definitely make more of those clutches to sell- i would buy one for sure!

[J.Coffin]

Oooo! Mustard, and sage minidot are my favorites!

[Jessica]

Love love love the cameras and flowers print! killer!

[Copper Etiquette]

You should do it, they are so fun! Name That Dress and win $50 with CopperEtiquette

[tianna @ Suffocated Bliss]

I've never heard of Spoonflower before this. Making your own custom fabric or wallpaper is awesome. - I love the purple, green, and cream color story, with the flower pattern being my favorite.

- tianna :)

[Daisy Nguyen]

LOVE the dress pattern, and the clutch is SOOOOO CUTE!
Let's follow each other!

XOXO
-Daisy Nguyen from PS BANANAS fashion blog:
http://psbananas.com
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[Anoushka]

Beautiful patterns! You guys are so creative!

[Lisa]

Beautiful designs girls!
And that dress made with the floral pattern is so cute!

http://thecraftartykid.blogspot.co.uk/

[jenny stokes]

I love them ALL! So cool.
jennybodell.blogspot.com

[J]

Yay!!!!! I love Spponflower and I love your designs! I especially adore the city print and the pyramids! Gorgeous and wonderful and fun!!!!!